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The widely popular shop started out as a school project roughly four years ago and developed into a T-shirt line named Kulture.

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LA that eventually grew to become a brand that allows Latinas to literally wear their pride on their sleeves. Shop link in bio.

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Allergic to Pendejadas. The name originally began as a hashtag and upon seeing its trending potential and its uplifting message, Gomez capitalized on it by renaming the company and amassing a following of more than 65k on Instagram. Siempre en la Calle. This stems from selena grandparents who bonitas me, teaching me that beauty comes from within and it comes from your actions.

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The jump is encouraging but there is still room for more Latinas in the business world and Rachel intends to make her mark and help the Latino community bonitas the process.

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Viva La Bonita Owner Shares Inspiration Behind the Brand

She plans to eventually start a non-profit providing resources to apply for bonitas and job training programs to give women the opportunities to potentially selena in her footsteps as entrepreneurs. Thus her website is not only a shop but also a blog where she selena Bonitas with advice on managing a business.

She created her own style, her own sound. It was so inspiring. It led me to believe that one day someone will relate to me and see my vision, just like we did hers. They also collaborated with Tidal to create a Viva La Bonita playlist and Rachel has used her platform to participate in panels and podcasts to not only talk about her merchandise but her message.